Digital Marketing and E-Commerce Certificate

The Google Digital Marketing & E-commerce Certificate graduates learn the
fundamentals to help businesses grow their online presence and sales with
hands-on practice using popular digital marketing and e-commerce tools.

There are 7 courses in this professional certificate. Each course is approximately 2-4 weeks long. Courses include:

1. Foundations of Digital Marketing and E-commerce
2. Attract and Engage Customers with Digital Marketing
3. From Likes to Leads: Interact with Customer Online
4. Think Outside the inbox: Email Marketing
5. Access for Success: Marketing Analytics and Measurement 
6. Make the Sale: Build, Launch and Manage E-commerce stores
7. Satisfaction Guaranteed: Develop Customer Loyalty Online

You’ll learn about:

• Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

• Attract and engage customers through digital marketing channels like search and email

• Measure marketing performance through analytics and present insights

• Build e-commerce stores, analyze online performance, and grow customer loyalty

See Certificate Curriculum

Potential Jobs

• Marketing coordinator
• E-commerce associate
• Paid search specialist
• Email marketing specialist
• Media planner
• Digital marketing specialist

Median U.S. Salary: $59,000+ USD

Sources: Google (grow.google) | TechXtramile | Coursera